1.Introduction

The Gramofon group brands (The Great Hill Wine Bar, Palatul Bragadiru, Gramofon Wine and Gramofon Inn) value authentic partnerships with content creators, influencers and brand ambassadors. The purpose of this guide is to define the collaboration conditions, communication principles and mutual responsibilities.

2.Who can join?

We seek collaborations with individuals and communities who:

• have an active public profile on social media (Instagram, Facebook, TikTok, YouTube, blogs, etc.);
• create original, authentic and high-quality content;
• share our values: passion for wine, gastronomy, hospitality, culture and premium lifestyle;
• have a relevant and real audience interested in wine, gastronomy, events and tourism.

3.Types of collaboration

Collaborations may include:

• product reviews (Gramofon wines, experiences at The Great Hill Wine Bar or Gramofon Inn);
• promotion of special events at Palatul Bragadiru and The Great Hill Wine Bar;
• thematic campaigns (tastings, wine launches, private events);
• affiliation through personalized discount codes or sales links;
• image partnerships and official brand ambassadors.

4.Benefits for influencers

• Access to exclusive products and experiences;
• Possibility to attend tastings, launches and private events;
• Visibility through promotion on our official channels;
• Remuneration or commissions (depending on the type of collaboration and results generated).

5.Influencer obligations

• Compliance with applicable laws (e.g. use of #ad, #partnership or #sponsored where required);
• Maintaining a respectful tone suitable for the brand’s audiences;
• Correct use of the brand names and visual identity;
• Compliance with regulations regarding responsible communication about alcohol (no promotion of excessive consumption, minors or inappropriate contexts).

6.Brand obligations

• Ensuring transparency and fairness in partnerships;
• Delivering the products and/or services promised in the collaboration;
• Respecting payment deadlines, where the collaboration is remunerated;
• Offering potential exposure on the brand’s official channels.

7.Application procedure

Those interested in collaborating with The Great Hill brands can send a request via the website form or by email at contact@thegreathill.ro or marketing@gramofonwine.ro.

The request must include:

• links to social media profiles;
• reach and engagement statistics;
• a brief description of the proposed collaboration type.

8.Evaluation and approval

• Each request is reviewed by the marketing team;
• Approval is based on compatibility with the brand and audience quality;
• Collaborations can be short-term (campaigns) or long-term (ambassadors).

9.Final rules

• We reserve the right to terminate a collaboration if a breach of brand principles or legislation is found;
• All partnerships will be conducted in a spirit of transparency, fairness and responsibility.